Among all the arguments (here and on other boards) since Newtown one thing has become clear. We are not talking the same language.
To most of us it is a justice, political, economic or practical issue: the lack of consistent national regulations on firearms result in many unnecessary deaths.
To the Second Amendment absolutists we are attacking their religion, period. They have a sacred 27-Word Gospel that must be upheld above all other rights, religions or people; even if it results in the deaths of 32,000 Americans annually (and rising).
So I propose that those of us that wish to change the situation to reduce the carnage have to understand how the religious mindset works. Really it is no different than "pro-life" people that murder as a way to satisfy their god or the Taliban that murders girls for daring to educate themselves: it is all about dogma and the only thing that defeats dogma is education and exposure of the zealous ideas that benefit a few at the expense of others.
Below the fold I will expand on their sacred texts, which explain why we will never be able to convince them that their religion can/should be changed to accommodate other people's rights (in the same way that the Catholic Church will never be convinced to ordain women).